There is more Christian content online than ever before. And almost none of it reaches a secular audience.
Throughout history, the most powerful evangelistic moves of God took place outside of a church. Yet we often expect to reach unbelievers with content made for believers. Category 3 is our answer to that gap.
Church Focused Creators
Christians making content for the Church. Valuable inside Christian spaces, but rarely reaches a secular audience.
Secular Facing Creators
Christians making mainstream content that reaches a secular audience but rarely engages their faith.
Culture Shaping Creators
Christians whose work clearly connects with a secular audience while intentionally weaving in the story of Jesus.
1
Make Christian Content So Compelling It Breaks Out
Bryce Crawford makes openly Christian content, but you do not have to be a Christian to be curious how satanists will react to the message of Jesus. His video preaching the gospel in a satanic city went far beyond his core audience and reached unbelievers at scale.
Watch: Preaching The Gospel In Satanic City!2
Carry a Faith Driven Premise on a Secular Channel
JiDion's main channel has a primarily secular audience, and nothing in the title or thumbnail mentions God. But when he befriends the most racist man in America, it is obviously his faith in Jesus moving him to love his enemy, and a secular audience watches it happen.
Watch: I Became Friends With The Most Racist Man in America3
Collaborate So a Secular Audience Meets a Jesus Conversation
George Janko sits down with Adam22, an adult film star, and spends two hours asking him about his life, his industry, and God. Adam22's audience is primarily secular, so every fan who watches likely represents someone hearing a real Jesus conversation for the first time.
Watch: An Adult Film Star and a Christian Walk Into a Podcast